email-svg
Get in touch
info@canadiancyber.ca

Gaining Customer Trust

This case study shows how a Canadian SaaS provider used ISO 27017 and ISO 27018 to prove cloud security and privacy, accelerating enterprise and public-sector deals.

Main Hero Image

Case Study

Gaining Customer Trust: How a Canadian SaaS Provider Used ISO 27017 & ISO 27018 to Win Enterprise Contracts

Industry Region Standards
SaaS (Cloud-Based Platform) Canada ISO 27017 (Cloud Security)
ISO 27018 (Cloud Privacy / PII Protection)

The company’s security looked good. But enterprise procurement asked the question that stops deals:
“Can you prove how you secure customer data in the cloud?”

The Challenge: “Your Security Looks Good But Can You Prove It?”

This fast-growing Canadian SaaS provider served mid-market customers. Technically strong. Cloud-native. Security-aware.
But growth stalled at the enterprise level.

SOC 2 wasn’t enough. ISO 27001 alone felt too generic. One government agency and two enterprise buyers required cloud-specific security and privacy assurance including shared responsibility, PII handling, and cloud access governance.

The message was clear: trust had to be proven, not explained.

The Risk: Losing High-Value Deals at the Finish Line

The SaaS provider faced three real risks:

  • Failing enterprise and government procurement requirements
  • Lengthy security questionnaires delaying deals
  • Competitors with ISO 27017/27018 gaining an edge

Internally, controls existed but structure didn’t.

  • Evidence was scattered
  • Cloud responsibilities weren’t clearly documented
  • Privacy practices weren’t mapped to cloud usage

The Decision: ISO 27017 & ISO 27018 with Canadian Cyber

The company partnered with Canadian Cyber to pursue ISO 27017 and ISO 27018, alongside its existing ISO 27001 foundation.

Why Canadian Cyber:

  • Deep experience with cloud-specific ISO standards
  • Strong understanding of Canadian privacy expectations
  • Ability to operationalize controls not just document them

The Approach: From Cloud Controls to Business Proof

Step What We Did Why It Mattered
1 Cloud security & privacy gap assessment Focused effort on what enterprise buyers check first
2 Shared responsibility documentation (ISO 27017) Reduced procurement friction with clear accountability
3 Privacy-by-design controls (ISO 27018) Turned privacy from “assumed” into auditable proof
4 ISMS SharePoint as system of record Centralized evidence + approvals (no last-minute chaos)
5 Audit readiness & certification support Passed audits cleanly and used results in sales

1) Cloud Security & Privacy Gap Assessment

Canadian Cyber performed a focused assessment across AWS architecture, identity and access management, logging and monitoring,
plus PII handling and data flows. Gaps were prioritized based on enterprise buyer expectations.

2) Clear Shared Responsibility Documentation

Using ISO 27017 guidance, we documented what the cloud provider secures, what the SaaS company owns, and how responsibilities are enforced.

Procurement win: Shared responsibility clarity removed friction in vendor risk reviews.

3) Privacy-by-Design with ISO 27018

For ISO 27018, Canadian Cyber helped implement auditable privacy controls, including:

  • Explicit consent and data use policies
  • Data minimization practices
  • Encryption of PII in transit and at rest
  • Controlled access to customer data
  • Clear data deletion and offboarding procedures

4) ISMS SharePoint as the System of Record

All policies, evidence, and approvals were centralized using Canadian Cyber’s ISMS SharePoint Platform:

  • Cloud policies mapped to ISO 27017/27018 controls
  • Evidence organized and version-controlled
  • Audit trails automatically maintained

5) Audit Readiness & Certification Support

Canadian Cyber guided the team through readiness reviews, evidence validation, and certification audit preparation.
The audits passed without major findings.

The Result: Certification That Closed Deals

Within months of certification:

  • ✅ Won a large enterprise SaaS contract
  • ✅ Approved as a vendor for a Canadian public-sector organization
  • ✅ Reduced security questionnaire cycles by over 40%
  • ✅ Shortened procurement timelines significantly

In sales conversations, ISO 27017 and ISO 27018 became a trust signal, a competitive differentiator, and a shortcut through due diligence.

Want enterprise buyers to stop asking for “proof” and start saying “approved”?

Get cloud-specific security and privacy assurance aligned to how procurement teams evaluate SaaS vendors.

Why ISO 27017 & 27018 Made the Difference

Enterprise buyers didn’t want promises. They wanted proof that cloud environments were securely configured,
privacy risks were actively managed, and PII wasn’t being misused or overexposed.

Buyer Question Proof ISO 27017/27018 Provides
“Who is responsible for what in the cloud?” Documented shared responsibility + enforced ownership (ISO 27017)
“How do you protect customer PII?” Privacy-by-design controls for PII handling and access (ISO 27018)
“Can you show evidence quickly?” Centralized policies, approvals, and audit trails in an ISMS system of record

How Canadian Cyber Helped Turn Compliance into Growth

Canadian Cyber didn’t just help the company get certified. We helped them align cloud security with buyer expectations,
translate technical controls into business trust, and use compliance as a sales accelerator.

This is where compliance stops being a cost and starts being a strategy.

Final Takeaway

For SaaS companies selling into enterprise or government markets:
security isn’t enough, privacy isn’t optional, and proof is everything.
ISO 27017 and ISO 27018 helped this Canadian SaaS provider stand out, earn trust, and win contracts that were previously out of reach.

Compliance didn’t slow them down. It opened doors.

Ready to turn cloud compliance into a competitive advantage?

Win faster approvals, shorten due diligence, and prove cloud security + privacy with confidence.

Stay Connected With Canadian Cyber

Follow us for real-world compliance insights, cloud security guidance, and case studies:

Related Post